Providing quality care for children in the spirit of Christian love

Be The One to Make an Impact: Adriel's Foster Parent Recruitment Campaign

 

In 2022, Adriel embarked on a transformative journey with financial support from ODJFS/OCCRA, enabling us to amplify our foster parent recruitment efforts. Our collaboration with TigersEye Creative Strategies, Creative and Marketing Strategy Experts, and the help of an Adriel community focus group, we marked the inception of the "Be The One" campaign, a pivotal movement targeting the heart of fostering – being the one who makes a life-changing impact in a child's world.

 

The Importance of Expanding and Diversifying Recruitment:

The need for recruiting foster parents is more crucial than ever. Diversifying our recruitment efforts across various geographical areas and attracting foster parents who reflect the diverse backgrounds of the children we serve is vital. This approach ensures that every child can find a home where they feel understood, valued, and supported in their cultural identity. It also enriches the fostering experience for both parents and children, fostering a deeper understanding and appreciation of diverse perspectives.

 

Impactful Outcomes:

TigersEye's year in review highlighted our strides in raising awareness, generating foster care inquiries, embracing diversity, and modernizing Adriel's image. Our paid social media strategy significantly broadened our reach and engagement, as evidenced by the comparative data between 2022 and 2023.

 

Our Achievements to date:

  • Procurement of essential Adriel promotional materials.

  • Bonus incentives for foster parents attaining treatment-level licensing.

  • Referral bonuses for bringing new foster parents to Adriel.

  • Additional bonuses for fostering sibling groups and teenagers.

  • Funding for impactful radio ads across key regions.

  • A year-long partnership with TigersEye for creative and campaign development.

  • Paid social media advertising across major platforms like Facebook, Instagram, and LinkedIn.

  • A comprehensive 12-month supply of social media creative content.

 

The Challenge We Face:

Post-July 2023, the discontinuation of additional funding led to a noticeable decline in our outreach and engagement capabilities. This financial constraint has directly impacted our ability to recruit foster parents, resulting in fewer placements and limited incentives.

 

Your Role in Continuing This Legacy:

We invite you to "Be The One to Make an Impact" by supporting Adriel's ongoing mission. Your contribution will fuel:

  • Expanded radio and Google advertising.

  • Enhanced social media presence with paid promotions.

  • Billboard campaigns for broader reach.

  • Continued partnership with TigersEye for compelling digital content.

  • Website enhancements featuring success stories, FAQs, and heartfelt testimonials from foster parents.

  • Robust incentive programs for foster parent recruitment and placement support.

 

Our Vision with Your Support:

By bolstering our campaign, you will directly contribute to increasing foster home licenses, retaining dedicated foster parents, elevating placement rates, and ultimately, providing more children with the safe, loving homes they deserve. Your generosity will be a beacon of hope, lighting the way for countless lives.

 

Campaign Goal:

Adriel aims to raise $300,000 to ensure the continuity and expansion of these critical initiatives.

 

Join us in this noble cause. Be the one to make a lasting impact in the lives of children and foster families. Your support is not just a donation; it's a lifeline to those in need. Let’s continue this journey together in the spirit of Christian love and dedicated care for our children.

 

You can donate online at https://www.adriel.org/donate-to-adriel-online/ or by writing a check.

 

Questions? Contact Jenn Butler at jennifer.butler@adriel.org

 

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